There’s no magic formula-and spam filters don’t publish details regarding their filtering practices-but there are steps you can take to avoid landing in your subscribers’ junk mail folder.Ĭampaign metadata: Spam filters want to know that you’re acquainted with the person receiving the email. Spam filters even sync up with each other to share what they’ve learned. Regardless, it’s your job as a small business owner to figure out why your messages are ending up in the spam folder and put a stop to it.Īs for that list of spammy criteria, it’s constantly growing and adapting, based on-at least in part-what people identify as spam with the ‘Mark as spam’ or ‘This is junk’ button in their inbox. The best thing you can do for your email marketing campaign is take the time to build a mailing list organically, that way your email recipients are interested in your emails and they’re not marked as spam.Įmails can also be marked as spam because you didn’t include an unsubscribe link, you included too many attachments, or you haven’t set up email authentication yet. You must obtain express permission from email recipients if you want to send them marketing emails, so purchasing an email list or sending emails to unauthorized addresses can lead to spam triggers. Sometimes emails are marked as spam because you don’t have permission to send emails to that recipient. Avoiding these spam triggers can help keep your emails out of the spam folder, but it can also help keep you from looking like a spammer when you’re dealing with customers. There are certain phrases that may trigger spam filters, which are typically the types of phrases that email spammers use. In some cases, your emails may end up in the spam folder because of the content of the email or the subject line. You can take steps to avoid people marking your emails as spam, including making sure you’re not sending too many marketing emails to people on your mailing list. Spam filters adapt to users’ preferences, so several people marking your emails as spam can lead to your emails ending up in the spam folder. Your emails may end up being marked as spam as a result of recipients frequently marking them as spam. Understanding how spam filters and firewalls work is an essential part of making sure your emails end up in people’s inboxes instead of their spam folders. You must include your physical mailing address.Īs a small business owner, your email marketing efforts can be seriously affected if your marketing emails end up in people’s spam folders.The unsubscribe link must work for at least 30 days after sending. Never use deceptive headers, From names, reply-to addresses, or subject lines.If you send commercial email (generally sales or promotional content), you should familiarize yourself with the requirements of CAN-SPAM. ISPs around the country have already successfully sued spammers for millions of dollars under this law. According to the FTC, if you violate the law, you could be fined $11,000 for each offense-that’s $11,000 for each email address on your list. The CAN-SPAM Act of 2003 became law on January 1, 2004. We’ll cover the laws in the United States and Canada in this guide, but you can visit our Knowledge Base for details on Mailchimp’s requirements and requirements of international laws. We have some very strict rules that must be adhered to in all countries to stop spam, but you may find that your country has additional requirements. The cost of spam is high as it negatively impacts your digital communication deliverability rates, and we want to make sure your email marketing is effective and your emails reach their recipients. Mailchimp is required to enforce spam laws, not just because it’s a legal obligation, and not just because it’s the right thing to do. Keeping up with email spam filters is a big part of email marketing for small business owners. So, why are my emails going to spam? It’s important to keep in mind that spam filters are constantly adapting to new types of spam emails, which means certain emails that weren’t previously marked as spam may be sent to the spam folder based on those changes. But since those people didn’t give you explicit permission to contact them, sending an email to that list would be considered spam. On the surface, that list of addresses seems like it could contain some great prospects for your business, and you want to send them an email with a relevant offer they can’t refuse. For example, let’s say you purchased a list of email addresses from a local business organization. This can include unsolicited commercial emails or fraudulent messages, like those including lottery scams, phishing scams or computer viruses. At its core, spam is unsolicited, irrelevant email, sent in bulk to a list of people.
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